We provide a suite of services to our partners and clients, from strategic auditing, advice and plan development, to tactical support including direct media outreach, database development and media monitoring. We use the powerful Gorkana media contact database platform, as used by the top corporate and governmental communications departments worldwide.
Combined with our own media expertise, we can conduct highly strategic and effective outreach.
The Global Media Centre works alongside an organisation’s communications and programming team to develop clear objectives and messages that will form the basis of future communications initiatives. This is a crucial step to achieving any goal, whether your organisation intends to change social attitudes, policy or raise funds.
A strategic media plan identifies upcoming events, reports, studies, grants and organisational developments in which key messages can be communicated, providing a roadmap for an organisation’s communications efforts. Centre staff work with an organisation to build a strategic plan that uses tactics such as press releases, media outreach, events, reports and studies to effectively communicate key messages to the target audience.
The Centre helps its members identify media outlets that reach their target audiences – enabling organisations to reach community leaders, citizens, potential funders or policymakers. Upon defining media targets, the Centre then works to develop a dynamic media database that allows organisations to reach these key media outlets with press materials almost instantly.
Partners of the Global Media Centre can use our services to implement media plans on an ongoing basis, or we can advise on how best to develop their own capacity, either through pro bono contributors or internal staff. We can also work with member organisations on a project-basis, supporting communications efforts around particular events or initiatives. In addition, the Centre can develop customized and targeted media databases to help its members reach media with more efficiency.
At the European Foundation Centre's 20th Annual General Assembly and Conference in Rome earlier this year, Ms Norine MacDonald QC, President of the Global Media Centre and the Mercator Fund, presented some helpful resources for foundations during a panel discussion entitled, Hit by the Headlines: Communicating with the media in a time of crisis.
Crisis Communications Management:
Introduction to 5 Key Principles to Consider When Planning
Media Strategy Development:
Issues Any Organisation Must Consider
Click here for more information.
©2009 Global Media Centre